Monthly Archives: February 2008

Master’s Tour Wraps in Vienna…

Well my dear friends, the tour has ended. After a 4am wakeup & departure, we left Hamburg & headed to Wien. We wrapped yesterday evening and it was once again a very inspired audience (and this time, our A/V was without issue!). As is often the case, the ‘final’ show usually leads to some very funny, impromptu one-liners, new jokes, and occasional ‘breaks from the norm’ (during the presos), and indeed, there was a bit of that. 😉 Pure fun, enlightenment and entertainment, and providing a bit of Master Collection inspiration. Also, we had a great deal of questions during the breaks, and it’s ALWAYS great to meet face-to-face, and really discuss the issues (and the likes/dislikes) of our users. THIS is what really makes the show!
So, I put together a little video to thank EVERYONE, and to let you ‘see’ a bit of the appreciation Greg, Rufus and I received in all the cities. Spreading the love, indeed…

Well, there you have it. I’ll be returning to Germany & Austria for an Educational Video tour (end of March/early April) so stay tuned for info regarding that. Also, I’ll be presenting in the US (for a change) at some broadcast education conferences (again, details to follow), and then Greg and I will be back in Europe, heading to the Netherlands.
So, until next time, meine freunde…
Blog on.

Healing in Hamburg

Guten morgen, Meine freunde! Yesterday proved to be another great day, despite some technical difficulties early on in the seminar. You know, you sometimes just have to roll with the punches, and technical glitches happen…period. But, it’s how you keep the flow going that makes all the difference in the world. Enter Adobe Master Collection Evangelists! 😉
So, without skipping a beat, the seminar started on time, and we just worked thru the issues. It was another packed house yesterday, with people filling the aisles. In fact, we were oversold on the event, so CanCom set up a projector and sound system in the cinema lobby so additional attendees could watch the show.
Naturally, I snapped a couple of pics (including the now ubiquitous ‘panorama’). In fact, Rufus had just completed a Designer event in Munich over the weekend, and did something *new* with his panorama…he left it ‘uncropped’. Now, as a designer, he totally can pull-off that level of creative license. I decided to take his lead, and go ‘designer chic’…so here’s the 5-picture, auto-aligned panorama of the cinema crowd…das ist cool, ja?
My Rufus-inspired, un-cropped Pano of the Hamburg crowd
Adobe CS3 Jason Greg Rufus Hamburg Germany Tour
as you see, we evangelists tend to inspire one another as well!
All of this was done without flash, so here’s another snap of us, in action, taken from the desk.
And then there were three…
Adobe CS3 Jason Greg Rufus Hamburg Germany Tour
In any event, it was another great day, with lots of good feedback after the show. Thanks again to everyone in Hamburg. We look forward to seeing you again soon.
And on that note, it’s off to Vienna! This will mark a truly ‘rock & roll’ kind of experience, as on this day, we literally fly @ 7am, arrive Vienna @ 8:20; step off the plane, grab a taxi, off to the venue, do interviews and the show (8+ hours), and fly out to another city the same night. Good stuff. Could use more groupies though! lol
Incidentally, the second journalist (Thorsten Wulff) filmed our interview, and already posted it on YouTube. Here are Greg and I, giving a brief synopsis about ‘what we’re doing’ on the tour…thanks, Thorsten!

So Meine freunde, until next time…
Danke, Auf weidersehen, and Blog on.

Breadcrumbs…

Hello my friends! Well, Greg, Ruf & I are now back in München, and quite a 36 hours it has been.
This post, unlike any other, will detail the sometimes ‘strange goings-on’ in the world of traveling evangelists; it also highlights the good of man that still exists in the world (and once again, re-affirms my love for Europe)
Now, I had mentioned in one of the previous blogs that we did an ‘on camera’ interview with Create or Die. At the end, they had me play some music, but sadly, the guitar was out of tune. Cut to yesterday’s chaos Which I’ll detail in a moment), and I was feeling rather blue (though, still Zen!)… So, I dug up this little test recording (done on my older Nikon camera, a short while ago) where I did a little number from The Doors…Blue Sunday. It seemed appropriate at this time:

Continue reading Breadcrumbs…

Kickin’ Out the Jams (CS3-style) in Köln

hallo, meine Freunde! Es war ein großer Tag in Köln! And if that didn’t translate properly, what I was *trying* to say was that it was indeed a ‘big day’ in Cologne! With nearly 480 attendees, the Master’s Tour really took a leap forward, and continued on the theme of inspiring the masses with the Master Collection workflow.
Rufus, Greg & I were in particularly good form today (with me, bursting into song, in German, singing David Bowie’s “Helden”), and the 6 hours simply flew by! With a packed house (particularly during the middle section) we continued the theme of producing a website, an interactive PDF, and a DVD (with content created in Dreamweaver, InDesign, After Effects, Photoshop & Soundbooth) all from scratch, highlighting each step of the workflow process, and how we ‘shared’ the materials (back and forth) to create the ‘final result’. Greg also managed to tag on a little about SPRY, which the audience REALLY enjoyed and appreciated.
I tried to take a bunch of photos and stitch them in PSCS3 as we’ve shown before. It was a little difficult (as the theatre was quite dark, and as you’ll see, big spotlights were shining directly on us) so it was quite hard to ‘capture’ the natural light in the room (as there wasn’t much) without completely blowing out the images. But still, this little auto-aligned/blended image will give you an idea of the packed house…
480 of our closest friends, in Köln…
Köln Adobe CS3 Masters Tour Evangelist Jason Greg
Now, picking up where I left off on the last blog, today I continued with showing all of the Photoshop CS3 Extended integration, both via Vanishing Point Exchange, and with all of the new things you can do with Video in a PSD (ie, using tools like the healing brush, etc, as well as the application of Smart Filters for non-destructive processing of the video, across the entire duration! Wickedly cool) and people *really* understood the benefits. I wrapped up that section by showcasing a new Puppet Tool demo that I just worked up the other day, beginning in PS (using quick select), cutting out my subject, cloning in the background, and then going to town in AECS3. It never disappoints, forever changing the way people think about still photography…at least, that’s what I ALWAYS say. Again, to my friends who attended…remember to use this feature for Good, not Evil! LOL
Following that, it was more integration with PPro/Dynamic Link, and bringing Soundbooth into the mix to repair audio (visually) using Photoshop tools. Again, a big winner with the crowds, and people really understand the concept of ‘visually’ repairing sound using Photoshop tools. Add to that the “louder” button, and adding Flash Cue Points (for subtitling in Fl CS3) and you’ve got a really cool workflow there. Again, taking advantage of the new caption component in Flash, Greg and I show this and it goes over big! Everyone should be doing this; if for no other reason than to make your sites (with video content) fully accessible! (want to know more about accessibility? Go to Stef’s site)
Of course, my portion typically ends with showing the Adobe Media Encoder (and all of it’s export options) including the new ‘hit’ of the week…the fact that we can export BLU-RAY from the Premiere Pro timeline *and* Encore CS3. Whereas Blu-Ray (and High definition DVD in general) seemed to be slightly ‘under-the-radar’, now that HD-DVD is no more, people are REALLY reacting to the fact that we do Blu-Ray. Very, very cool. 😉
So, because Rufus missed out in the video yesterday, and you only caught ‘a glimpse’ of his head in the previous photo, I figured he really deserved a spotlight shot here. Done without flash (and while he was in mid-demo) I think this captures the intensity of the presentation… But if you want the jokes, you’ll have to attend the sessions! He was totally on a roll today! He literally had me and Greg laughing out loud during the preso. Great stuff, and great day had by all.
Rufus Rocking in Köln…
Adobe CS3 Masters Tour Evangelist Rufus Köln
And on *that* note my friends, I think I’ll end this post here. Our next stop will be Hamburg, and then onto Vienna for more CS3 Masters magic. Thanks again to all the attendees; thanks for all the great questions and feedback; thanks for the cheers and applause; and thank you to all for letting us come to your city and present the ‘way’s of the CS3 Master Collection.
Vielen Dank für alles
‘Till next time…
Blog on.

Master’s Tour Rocks Munich & Frankfurt

Hello, my friends! Well, I actually began this blog yesterday *during* the seminar (right from the show floor, in between *my* speaking parts!) but Greg, Rufus and I were constantly ‘vamping’ (with random jokes, etc.) and quite simply, we were just having a great time showing ‘new’ pieces from each of our demos that I just didn’t get to finish!
So, in short, the tour has been an incredible success so far. Over 360 attendees in Munich, and approx. 250+ in Frankfurt! And let’s not forget…this is a 6 HOUR SEMINAR! We’re keeping people entertained, enlightened and engaged for 6 hours? Yes indeed. Thanks to EVERYONE who attended; you are all rock-stars!
As for the content, well, I focused largely on application integration, beginning with OnLocation CS3 (on Vista, using the MacBookPro, of course). This app proved to be one of the big highlights of the event, with MANY questions following the first break (all related to when it will be on the MAC!). And, showing live cutting in Premiere Pro *whilst* capturing into OnLocation really blew people’s minds! Granted, thanks to the Intel processors in the MacBooks (and thanks Intel, for being one of our sponsors!) it really is possible to successfully capture, do a rough cut (while still capturing) play, review, scrub, and continue to the process over and over. It was awe-inspiring for many, and it performed like a charm.
Following OL, I bounced over to Leopard and began the theme of the Master’s Tour by segueing from Photoshop CS3 into literally every other Production Premium Application. This started off with creating lower-thirds on Videos in PSCS3; animating text and objects, with Layer Styles…and then showing how to take it a step further by bringing the newly layered PSD (with Video layer) into After Effects CS3. Once again, leveraging people’s Photoshop knowledge to do great things in AE, even if they’re not AE users. This too garnered great reactions, and people were talking to me afterwards about d/l’ing the AE demo and wanting to get started! This also included using some of the animation/background presets, along with Shape Layers and integration with Bridge. Good stuff, and it keeps them wanting more!
From there, I would later segue into Premiere Pro, showcasing some more integration with After Effects via Dynamic Link (doing Green Screen work with Keylight, adding backgrounds, re-purposing the lower-third that we created earlier, also via Dynamic Link) and all the while, driving home the idea that we’re using ALL of these applications together, using the same assets, in this really smooth, integrated fashion. People get it, and it never disappoints in terms of the reactions (smiles, cheers, screams of joy!)
So, there is indeed much more that occurred, but I’ll have to end this post now, as we’re do for a couple of press interviews before this next show kicks off in about 2 hours, here in Köln (oh yes, on the Cinema floor once again, pre-show time!).
In the meantime, here’s a little vid, from the train, taken last night, after the show… Oh, and NICE still frame! YouTube, please allow us to change the poster frame for uploaded! Argh…I just look bad mid-video!! lol (damn narcissist that I am!)

Until next time, thanks again to everyone in Munich and Frankfurt. Can’t wait to see you all again! And, if anyone took any video of the event (I saw a few of you!) let me know, and perhaps I can post some of your clips (appropriated credited, of course!) .
Oh…*and*, the three of us conducted a interview yesterday for CREATE OR DIE. They filmed it. It rocked. As soon as I have a link, I’ll post it. It was truly a riot! 😉
Jase & Greg, going to Köln
Jase & Greg..going to Köln
Jase with Rufus peaking out in the background
Jase w/Ruf in the background
Auf Wiedersehen, meine Freunde!
Blog On.

CS3 Master Collection Tour Rolls thru Germany & Austria

Hello my friends! Well, once again we’re out on tour. This time, Greg Rewis and I are joined by our fellow evangelist colleague, Rufus Deuchler. Over the next two weeks, we’ll be hitting several cities in Germany & Austria, showcasing the entire Master Collection, and demonstrating a really fab, fully-integrated workflow, building up a project from Conception to Delivery (in this case, the AQUO Beach Tour assets that we’ve talked about). A similar presentation was first premiered at MAX Chicago & MAX Barcelona. We’ve taken that and augmented it a bit (condensing 8 hours to 6 hours) to provide a really concise, point-to-point presentation, highlighting everything that CS3 Master Collection has to offer.
I’ll be posting more over the next few days (currently, in our first stop, Munich). If you’d like to attend and want more info about the tour (sponsored by Cancom) check out these links…
CANCOM Presents: The Adobe Masters Tour
and, for some quick bio information on ‘we’ evangelists…
CANCOM Master Presenters
So, for now I’ll simply bid you adieu and say, Auf Wiedersehen!
Just before leaving for Munich, with my new Danish ProDesign Specs!
Just before Munich, with new specs
Until next time…
Blog on.

WebVideoAIR&Flex End In Oslo…

Hello again, everyone. As promised, a final little post, right on the heels of the final day of this Nordic tour.
What can I say that hasn’t already been said? It’s been a totally fab trip, with universally great responses, comments, visits, chats, information-gathering sessions, and good times amongst colleagues. A big shout-out to all of our Adobe colleagues in Sweden, Denmark, Finland & Norway (namely, Matthias, Kenny, Per & Mikael) and a special thanks to all of our new friends and fellow Adobe-philes who attended our seminars over the last few weeks. You know, it’s really our users that keep us doing what we do, and furthermore, continue to provide the inspiration to do greater things; thanks for hosting, and we hope to see you again soon!
That all being said, there was one more ‘event’ to attend before heading back to the states. A colleague of ours, Kasper Krogh from the Hello Brand agency is moving to New York (and subsequently launching a Hello Brand office there). He was kind enough to invite us to his ‘going away’ party. Indeed, it was another great time, chatting with fellow designers, developers, and genuinely inspiring people. Thanks Kasper, and we look forward to catching up with you in the Big Apple!
Anyway, here are some snaps from the last two days in Oslo; some from the VIP event, and a few from the seminar the following day. As captured by Greg’s camera lens, I was really in full-on healing mode…all day. In fact, I believe there are a couple of blogged vids from the day’s performance. I’ll have to add a link to those later (oh…*and*…the Stockholm shows will be available via web stream soon, so stay tuned if you want to check out those series of presos)
So, in no particular order, a look at the final days of the tour (with hair down, for a change…)

Stef talks standards to the crowd

Stef talks Standards
Mike fills the VIP crowd with AIR…
Mike talks AIR and FLEX

Greg Delivering and Inspiring with the CS3 Message

Greg In Oslo
Greg & Jase do a little Adobe Media Player
Greg & I talk AMP
Full-on Healing…In Oslo, 31Jan08
Full-On Healing In Oslo
The Many Faces of Jase (healing, inspiring, training and such)
The Many Faces of Jase (450px)
Now, if you’re looking at the picture of me in the bottom-right hand corner of the ‘Many Faces’ pic and wondering, “What in heaven’s name am I doing”… Simply: Greg had mentioned to the crowd earlier on that for this final performance, they really needed to participate; and more importantly, they needed to be loud; and really, they just needed to let their ‘inner American’ come out. (several immediately replied with “WootWoot” and “YeeHaw”… YeeHaw indeed!)
So, when I re-entered the stage, I wound up referencing the same comment (because I thought it was so funny–and so did they!)…but I immediately began seeing these weird flashbacks from “Alien” in my mind, and somehow wound up simulating my ‘inner American’…coming out of my chest (well, not really…just poking a finger thru my shirt)…in full ‘Alien’ style (complete with personal sound effects—ah yes, people that know me know that I’m one sound-effects type dude!)…People were just rolling in the aisles laughing (as was Mr. Rewis)…Again, a good time, and immediately following that momentary diversion, I showcased creating lower thirds with animated text and objects in Photoshop CS3 Extended (and further expanding on that through editable layers styles in After Effects) 😉 You see, keep ’em smiling, keep ’em learning; keeps them inspired (and *never* tired)…a key to the 4-hr seminar series.
But…the best part about this *whole* series of seminars was that I was able to showcase the fact that web designers, CSS wizards and Flash developers alike can do *all* of these cool things with Production Premium CS3 — leveraging the knowledge, tools, and techniques they ALREADY possess. That’s a key message, really, and from the responses we’ve received, it’s clear that they really got it. Whether going OnScreen, OnLine or OnDevice, it’s Sky’s the Limit..and they want to begin working with it ALL (Master Collection, that is!)
And on *that* note, my friends, I will call it a night. Again, thanks to everyone involved, and we’ll be back on the blog, shortly, reporting somewhere else in the world. Next stop: Dallas, Texas….and something to do with Johnny Encore (remember him??)
So, until next time…
Believing in Oslo
Believe…in CS3 (and yourselves)…and Blog On.