Monthly Archives: March 2009

NBS Ends as University Minds Are Expanded…

Hello, friends! After an extremely busy week, I’m now back at home, able to reminisce about the last few days in New York, presenting at the NBS-AERho convention. In short, this year (like the past several) proved to be a truly exciting, enlightening, and wonderful experience. Having conducted multiple seminars on everything from Photoshop CS4 to Production Premium, Audition 3 for Broadcast and even a separate class on how to ‘teach’ CS4 (entitled, “Shortcut to Brilliant Futures”) the feedback and responses were overwhelmingly positive (with lots of praise and thanks) but also very telling…both students and faculty want to know more about CS4; and the more (training/tips-tricks) we can give them, the better! And clearly, being there in person, shaking a hand and interfacing with the attendees—that’s what really ‘solidifies the deal’ (as was told to me by several of the students and faculty).
A brief look at my final session; many taking notes; many still standing
This was most evident in my Audition for Broadcast class, where I took the students (and attending professors) through 75 minutes of intense ‘Digital Audio’ 101/102, covering basics in great depth (and getting my full ‘audio-geek-mode’ into high-gear!) Setting compressors, using Analyze Statistics, understanding RMS Normalizing vs. Peak Normalization, reading meters…it was fab, and extremely well received. Naturally, I topped off the session with some more advanced audio restoration techniques, and you had a standing audience at the close. With many great questions, contact info shared, and new Twitter followers, it further proved that the Adobe communities continue to grow, to evolve, and our presence (on the road), at events like these, truly makes all the difference.
I once again have to thank all of the organizers of NBS-AERho (you know who you are), and I do want to congratulate the winners of the Suite raffle (yes…we donated both a Design & Production Premium Suite, along with a copy of Audition 3). Let the great content start flowing…
Until next time,
Blog on.

Another Exciting CS4 Showcase at NBS

Hello, my friends. I’ve just finished presenting a CS4 Production Premium ‘mega session’ for attendees of the NBS-AERho Convention here in New York. With a mere 3-hours to cover ‘everything’, I zipped through workflows and time-saving techniques (along with top new features) to really provide some ‘wow factor’ for the students and faculty.
Much like at CBI last week, I was quite intrigued to see that 75% of those present still hadn’t seen CS4, so it was truly a pleasure to be the one to ‘surprise’ them with it all! I saw lots of people taking notes, but after three solid hours, we didn’t do much Q&A as I think it was a matter of high-speed information overload! 😉 As far as ‘tech afflictions’ go…that’s one of the better ones to have! But as always, the usual suspects (ie, FCP XML Import into Premiere, RED 2k/4k workflow, and OnLo) proved to be highlights, with lots of great reactions and good in the aisles commentary.
I’ll be sure to report again over the next few days. A big thanks to all of the organizers, especially Dr. Bruce Mims, Jim Wilson, Dr. Paula Briggs and Tiffany Engler, for always welcoming me with open arms and giving me the best theatre in the venue 😉
Until next time,
Blog on.

From CMA-New York and Images from Toca Me

Hello, my friends! Today marks the final day of the CBI/CMA broadcast education convention, here in New York City. I’ll be conducting three more seminars today, a ‘mega-session’ overview on Production premium (2 back-to-back sessions, actually) and a deep-dive into Premiere Pro and the RED Camera workflow (along with some special added bits, like FCP XML import).
As always, it’s been a great turnout and I simply love doing this convention. It occurred to me that this is my 6th or 7th year attending, and because of that, there are always many familiar (faculty) faces, which makes returning to a show like this, ever more special. 😉 (I’m so sentimental, eh?)
I realized this morning, however, that I hadn’t snapped any photos. That being said, I had promised to post a few additional pics from the Toca Me conference, last week in Munich. My good friend, Marc Thiele, was in the audience and behind-the-lens to capture a few additional glimpses of the 1100-strong crowd of top european designers. Thanks again, Toca Me. It was a true pleasure being there.
The organizers of Toca Me, Thorsten, Nina & Ron, intro the first act, Strukt
Telling the stories of my sound-designer past

Continue reading From CMA-New York and Images from Toca Me

MAX 2009 Planning Underway: Got Any Ideas?

Greetings, my friends! Well, though it seems like MAX ’08 has just ended, we’re already in the process of planning for MAX North America 2009 — and we want your input!
If you’ve got any ideas for sessions, labs, or perhaps you’d like to speak at MAX, we’d really love to get your ideas and feedback. This year’s gathering will be held in Los Angeles, 4 – 7 October, so there’s lots of time for planning; but in many ways, it’s right around the corner 😉
Here’s a few links where you can submit ideas. At the moment, the balance of technical sessions versus creative sessions is heavily weighted on the tech side; so if you’d like to see more ‘creative’ sessions (and this includes all different types of workflow sessions involving video, audio, design + web, flash, AIR, etc) then please submit some concepts. We’d love to hear from you…

Post A Session or Lab Idea

The Official MAX 2009 Site
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CeBIT Comes to a Close: Core i7 & 64bit OS Rules!

Hello again, my friends! I’m writing this, having just returned from the final day at CeBIT in Hannover. Not surprisingly, though the show ended at 4pm today, the Intel Pavilion (where we presented) was still packed with people. Crazy stuff, indeed…and it’s Sunday! The inquiries continued to be quite consistent: what are the benefits of the 64-bit OS (Vista), and can I see some renders and other operations with the Intel Core i7 chip? We put these machines to the test, and customers were equally impressed and wowed by the result.
(all photos by Miriam Merkel)
Jase & Ruf go head-to-head with performance tests, last day @ CeBIT
As you may have read, there are several articles floating about, detailing the benefits. I mentioned a few things in my previous post…but since I’ve launched, re-launched, and presented on these machines countless times over the last few days, I thought I’d share a few experience tests that I did. Before that, however, here’s a little group snapshot of ‘the gang’…
From Left: Rufus, Jase, Jonny Klasson (Intel), Sven Doelle, Sven Brencher

Continue reading CeBIT Comes to a Close: Core i7 & 64bit OS Rules!

Rockin’ The Stage @ Toca Me 2009, München

Greetings, my friends! I’ve just returned from an incredible, whirlwind kind of day! The Toca Me Design Conference was held at the Reithalle in Munich, catering to over 1100 designers from all across Europe. Their theme this year was ‘Hit By Inspiration’…a rather fitting tagline, especially considering my recent blogpost on a similar topic. 😉
In any event, I woke @ 6:30am, left @ 8:30, flew by 11:00 (delayed), set-up at 1:30, on-stage @ 4:15, and out the door by 5:00pm, heading back to the Munich Airport (where I was delayed again) and then back to Hannover. Phew!
Unlike *other* conferences, this was not about ‘demoing’, and more about ‘demo reel’. Instead, I presented a whole series of materials that I’d created (including some of the Johnny Encore videos that we did, along with some music and scores that I’ve composed) to really emphasize the ‘inspiration’ concept through being a sound designer, as well as the creative freedoms of being someone deeply involved with ‘cross-media’. I even whistled, live, the original melody from the Evangelist Theme (telling the story of how it was created). Most importantly, however, it was showcasing cool stuff in front of some of Europe’s most hip designers…and that’s what made the show literally ‘rock’ (I was in full-kick, full-scream, full-on mode today! 😉
A big thanks to everyone at Toca Me who hosted the event; it was truly a pleasure to be a part of it. I hope to receive some pics taken by a few Twitter friends from the show, so stay tuned for those. In the meantime, here’s a few that I took with the iPhone, before presenting…
The crowd enters before the start of my session
toca me 2009 adobe cs4 jason levine munich
A view from the very back of the Reithalle, stitched from 3 pics in PSCS4
toca me 2009 adobe cs4 jason levine munich
And such is the life of a traveling Adobe evangelist! Tomorrow, it’s back to business for the last day of CeBIT with Rufus, and then back to the US on Monday morning.
Until next time,
Blog on.

Intel Core i7 + Adobe CS4 = CeBIT Magic!

Hallo, meine Freunde! Today marks the end of Day 4 out of 6 at CeBIT, here in Hannover, Germany. If you’re unfamiliar with this show, CeBIT caters to over 4,000 exhibitors from all over the world, presenting their digital solutions creative innovations. Myself, along with Rufus, Sven Doelle, and our pal Sven Brencher have spent the past four days presenting at this show, with a large focus on emphasizing the power and performance of CS4, utilizing the Intel Core i7 Processor – Extreme Edition. In short, there’s no doubt that a quad-core system with 8 threads can really make things like RED Camera workflow look AMAZING; the performance, real-time capabilities, and processing power of this chip have been astounding to both myself, Rufus, and especially our customers. Render times, Dynamic Links, using Adobe Media Encoder, even processing functions like Auto-Align and ‘load into Photoshop Layers’ are astoundingly fast.
Couple that with Photoshop CS4 in 64-bit (under Windows Vista 64) and leveraging Premiere Pro and After Effects CS4 (already architected for 64-bit) and you’ve got yourself a pretty sweet set-up, and a very compelling series of stage shows.
In short, it’s been a real pleasure being part of this event as Adobe representatives in the Intel Pavilion. With consistent standing crowds and an obvious desire from the attendees for information about speed/performance and how that can affect their work with Adobe apps, we’re definitely in the right place, at the right time.
I’m hoping to report a little more when the show ends, but tomorrow I’ll be heading out to Munich for the day, to present at the Toca Me Design Conference. Should be great, and I’m sure to have a few stories to tell upon my return tomorrow evening. Sunday, it’s back to the show floor for the final day, and then home…for a bit!
Here’s a few snaps that our fellow Adobe colleague, Sven Doelle captured with his iPhone…
Jase shows off real-time RED @ 2k with standing crowd
adobe cs4 intel i7 CeBIT jason levine
Rufus demonstrates and wows with the power of Photoshop and InDesign CS4
adobe cs4 intel i7 CeBIT rufus deuchler
Until next time,
Blog on.