Just a quickie following another packed day on the show floor. Hard to believe that it’s all over tomorrow, but in many ways…it’s just beginning (wink)!
As day 3 is typically ‘hump day’ and many begin to exit Vegas in droves, we were somewhat a-stereotypically slammed! And, as if the huge crowds weren’t enough…we even continued to have several noise complaints from neighboring booths (sorry guys…we didn’t mean to be loud). But hopefully some of the traffic that was blocking the aisles made their way to our friends along the perimeter.
Aside from the After Effects/C4D integration, Refine Edge Tool/Refine Soft Matte and naturally, *all* of the Premiere Pro editing enhancements (which have been met with spontaneous applause, nearly every time), the other big hit of the show has been SpeedGrade. The talk around SG has really grown over the last year…but with some of our new shot-matching capabilities and redesigned UI, along with the Lumetri Deep Color Engine and LUT capabilities being present in the ‘revealed’ version of Premiere Pro, I sense a lot of people moving to SpeedGrade not only as a solution for grading their materials, but for creating LUTs and color presets to use in and out of Premiere, After Effects and Photoshop. Case in point: as I walked by the RED booth today, I saw a demo being given to a packed house, showcasing Epic 5K footage being graded in SpeedGrade (showcasing several of the new features). Beyond cool, and what a slick confirmation that the word is out!
One day and four more presentations to go. What a week it’s been…
What can I say? The Big Reveal was a HUGE success! Today at NAB, we revealed ‘What’s New’ (or rather, what’s coming in the next versions of) After Effects, Premiere Pro, Audition, Prelude, SpeedGrade and the official launch of another product I was involved with back in August/September, Adobe Anywhere.
The buzz, the excitement, the packed booth…it was madness, but in a good way. We were literally jam packed/standing-room-only for the better part of 8 hours, with not only our own Adobe presentations, but with those from our esteemed customers who graciously joined us to show their Adobe magic with their own content and workflow tricks.
After half-a-dozen presentations, I left the show floor tired but inspired by what had just happened, and all I can say is: thank you. Thank you to the thousands of customers who came out to see us, shake a hand, give us your feedback, snap some pics and share in the excitement. The pleasure is truly ours, the journey has only just begun and we’re here, listening…always.
Greetings from Las Vegas! If you haven’t heard by now, this past Thursday we REVEALED what’s coming next in the Adobe video products. Over the last few days, the tweets/FB posts and forum talk has been so overwhelmingly positive, inspiring and all-out cool that I simply can’t wait to hit the stage on Monday and start revealing more, in person (software I mean; don’t get any ideas ;P)
In any case, if you’re in Vegas attending NAB this year, you’ll definitely want to come by the booth this week. Not only will I be presenting anywhere from 5-7 times a day, but my former US-based Evangelist colleague Karl Soule will be joining me as well (he’s now based in Singapore) along with a host of exciting, inspiring customer presentations. We even managed to get my dear friend and brilliant editor/director/audio guru & VFX wizard Vashi Nedomansky up on stage. He’ll be presenting Monday & Tuesday, showcasing some of his work and his real-world workflows using Premiere, AE and more. You definitely want to check him out.
Oh, and while you don’t see *me* on the reveal page (I was on-tour when those vids needed to be filmed), I have a whole bunch of videos which will start to make their way out to web in the coming weeks…so stay tuned.
I hope to see you on the show floor; we’re Booth SL3910 at the Las Vegas Convention Center.